Author: <span>Andrew Buccellato</span>
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What Is Technical SEO? A Plain-English Guide for Small Businesses
Read it: What Is Technical SEO? A Plain-English Guide for Small Businesses: What Is Technical SEO? A Plain-English Guide for Small BusinessesWhat is technical SEO? The behind-the-scenes setup that lets Google find, read and rank your site: speed, mobile, clean URLs, sitemaps and indexing, explained without jargon.
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What Is a Content Planner? Types, Free Template and How to Build One
Read it: What Is a Content Planner? Types, Free Template and How to Build One: What Is a Content Planner? Types, Free Template and How to Build OneA content planner records what you will publish, for whom, when and why. What one contains, how it differs from a content calendar, the five types, and a free template to start from.
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Small Business Marketing Strategy: Why Yours Is Not Working and How to Fix It
Read it: Small Business Marketing Strategy: Why Yours Is Not Working and How to Fix It: Small Business Marketing Strategy: Why Yours Is Not Working and How to Fix ItMost small business marketing strategies are a list of tactics with no order. Why yours is not working, what to cut, and the sequence that actually produces enquiries.
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Digital Marketing Email Automation Marketing Strategy Pay-Per-Click Advertising Social Media MarketingWhat Is a Conversion Rate? How to Calculate and Improve It
Read it: What Is a Conversion Rate? How to Calculate and Improve It: What Is a Conversion Rate? How to Calculate and Improve ItYour conversion rate is the clearest signal you have about whether the site is doing its job. What it measures, what a good one looks like, and how to raise it.
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Understanding the ROI of Marketing Automation for Small Business
Read it: Understanding the ROI of Marketing Automation for Small Business: Understanding the ROI of Marketing Automation for Small BusinessMarketing automation ROI counts the hours you stop spending on follow-up as well as the extra sales. A simple formula, a worked example, and why it pays to start with one workflow.
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SEO Automation Tools for Small Business: What to Automate
Read it: SEO Automation Tools for Small Business: What to Automate: SEO Automation Tools for Small Business: What to AutomateSEO automation tools can track rankings, crawl for broken links and build your reports. Which parts of the work a small business can safely hand to software, and which still need a person.
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How to Automate Email Marketing for Small Business (Without the Headache)
Read it: How to Automate Email Marketing for Small Business (Without the Headache): How to Automate Email Marketing for Small Business (Without the Headache)How to automate email marketing for a small business: the six sequences to set up first, the tools that run them, how to write emails that sound human, and the mistakes that cost sales.
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Automate DocuSign Envelopes with Make.com (Step by Step)
Read it: Automate DocuSign Envelopes with Make.com (Step by Step): Automate DocuSign Envelopes with Make.com (Step by Step)Automate DocuSign envelopes with Make.com: a Google Sheets control sheet, documents pulled from Drive, and envelopes created with signers and CCs in one click. Step by step, including the API call.
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How to Improve Email Open Rates: 5 Proven Strategies
Read it: How to Improve Email Open Rates: 5 Proven Strategies: How to Improve Email Open Rates: 5 Proven StrategiesHow to improve email open rates: clearer subject lines, personalization, tested send times, a clean list and an authenticated domain, plus why opens mean less since 2021.
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What Is Bounce Rate? What It Measures and When a High One Is Fine
Read it: What Is Bounce Rate? What It Measures and When a High One Is Fine: What Is Bounce Rate? What It Measures and When a High One Is FineBounce rate is often misread. What it measures, how to calculate it, when a high one is fine on a blog, and what to change when it does point to a real problem.
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Competitor Analysis Strategies: 5 Steps, Free Tools and a Worksheet
Read it: Competitor Analysis Strategies: 5 Steps, Free Tools and a Worksheet: Competitor Analysis Strategies: 5 Steps, Free Tools and a WorksheetCompetitor analysis strategies a small business can run with free tools: five steps, a worked example for a local roofer, and a free worksheet to record what you find side by side.
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Authority Content: 5 Types That Build Trust
Read it: Authority Content: 5 Types That Build Trust: Authority Content: 5 Types That Build TrustAuthority content shows first-hand expertise a generic article can’t copy: your process, prices, mistakes and results. Five types that build trust, and how to create them.