The blog
Small business marketing, written by the person doing the work
Everything here comes out of the work rather than out of a content calendar. Most of it exists because a client asked the question first, and the answer turned out to be longer than an email.
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Why Is My Traffic Down but Rankings Are Fine? What Is Actually Happening in 2026
Read it: Why Is My Traffic Down but Rankings Are Fine? What Is Actually Happening in 2026: Why Is My Traffic Down but Rankings Are Fine? What Is Actually Happening in 2026Rankings measure where you appear, not how many clicks you earn. Why traffic falls while positions hold, what AI Overviews changed, and how to tell a real problem from noise.
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Google Business Profile Suspended: Why It Happens and How to Get It Back Fast
Read it: Google Business Profile Suspended: Why It Happens and How to Get It Back Fast: Google Business Profile Suspended: Why It Happens and How to Get It Back FastA suspended Google Business Profile takes your map pack listing and call button with it. Why suspensions happen, how to appeal for reinstatement, and how to stop it happening again.
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Search Intent in SEO: The 4 Types, With Examples
Read it: Search Intent in SEO: The 4 Types, With Examples: Search Intent in SEO: The 4 Types, With ExamplesSearch intent decides whether a page ranks, no matter how good the writing is. The four types, with examples, and how to tell which one a keyword is really asking for.
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Keyword Difficulty in SEO: How to Judge Whether You Can Actually Rank
Read it: Keyword Difficulty in SEO: How to Judge Whether You Can Actually Rank: Keyword Difficulty in SEO: How to Judge Whether You Can Actually RankKeyword difficulty scores estimate how hard a search is to rank for, and every tool scores it differently. Four tests on the live results that show whether you can actually rank.
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What Are Anchor Tags in HTML? A Plain English Guide
Read it: What Are Anchor Tags in HTML? A Plain English Guide: What Are Anchor Tags in HTML? A Plain English GuideThe anchor tag is the smallest piece of HTML and the one that decides how your site is understood. What it does, and how to write one properly, in plain English.
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Google Business Profile Not Showing Up? Audit These Four Profile Settings
Read it: Google Business Profile Not Showing Up? Audit These Four Profile Settings: Google Business Profile Not Showing Up? Audit These Four Profile SettingsA Google Business Profile not showing up is almost never a mystery. Four settings cause most of it. Audit them in order and you will usually find yours in minutes.
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Why Is My Business Not Showing Up on Google? Four Reasons and How to Diagnose Yours
Read it: Why Is My Business Not Showing Up on Google? Four Reasons and How to Diagnose Yours: Why Is My Business Not Showing Up on Google? Four Reasons and How to Diagnose YoursFour reasons a business does not show up on Google, in the order they are most likely. How to check each one yourself, and what to fix first when you find it.
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SEO for HVAC Companies: How to Rank for the Searches That Book Jobs
Read it: SEO for HVAC Companies: How to Rank for the Searches That Book Jobs: SEO for HVAC Companies: How to Rank for the Searches That Book JobsSEO for HVAC companies, built around the searches that book jobs: emergency repair, replacement, maintenance and a page for each city you serve. What to build first and what to track.
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SEO for Contractors: What Actually Produces Calls in North Fulton
Read it: SEO for Contractors: What Actually Produces Calls in North Fulton: SEO for Contractors: What Actually Produces Calls in North FultonSEO for contractors is local work: the service plus city searches that produce calls, the service area pages and Google Business Profile settings behind them, and what to track.
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How to Choose a Marketing Agency That Actually Produces Leads
Read it: How to Choose a Marketing Agency That Actually Produces Leads: How to Choose a Marketing Agency That Actually Produces LeadsHow to choose a marketing agency that produces leads: five questions that show who does the work, what counts as a lead, what results to expect, and how the contract ends.
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How to Hire a WordPress Developer Without Getting Burned
Read it: How to Hire a WordPress Developer Without Getting Burned: How to Hire a WordPress Developer Without Getting BurnedHow to hire a WordPress developer without getting burned: the questions that expose a bad fit early, and what a good developer should hand over when the project ends.
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Google Maps Phone Call Hijacking: How to Catch It on Your Business Profile
Read it: Google Maps Phone Call Hijacking: How to Catch It on Your Business Profile: Google Maps Phone Call Hijacking: How to Catch It on Your Business ProfileSomeone can redirect the calls from your Google Maps listing without ever touching your website. How phone call hijacking works, how to spot it, and how to lock the profile down.
The writing follows the work. SEO for service businesses and the local search that feeds it. Web design services, from small business website design through to custom WordPress. Digital marketing services across paid, content and email. And the AI automation that answers a lead while you are still standing on a job.
If you would rather see what your own site is doing than read about it, the free website audit runs over a hundred checks and takes about a minute.
Reading is the easy part
If something here applies to your business and you would rather just ask, send it over. A straight answer the same business day, from me, with no pitch attached to it.
Serving Roswell, Alpharetta, Sandy Springs, Johns Creek, Milton and Marietta.