SEO for small business

The AWS outage broke the internet... and a few egos along the way. For hours, some of the biggest tech names went dark as Amazon’s US-East-1 region decided to take an unscheduled coffee break. Snapchat snapped, Slack slacked off, and smart beds… well, they literally went to sleep. It was…

Just two days ago, OpenAI dropped a bombshell that sent shockwaves through the search industry. Their new ChatGPT Atlas browser isn't just another tech product—it’s a direct challenge to Google’s two-decade dominance in search. Combined with the reality check that Google’s August 2025 update gave small businesses about their true…

If you've noticed unusual patterns in your website analytics—sudden traffic spikes at 3 AM, impossibly high bounce rates, or geographic traffic that makes no sense for your business—you're likely experiencing bot traffic. Here's a fact that might surprise you: approximately 42% of all internet traffic comes from bots, not humans.…

Across the web, small business owners opened Google Search Console this month and saw the same thing. Impressions dropped sharply. For some sites, the line looked like it fell off a cliff. The change sparked worry. Did rankings collapse? Was it a penalty? No. What happened was bigger than a…

Advertisers waste, on average, 20% of their Google Ads budget on clicks that will never convert. That’s not a typo. It’s the reality of running campaigns without negative keywords. Think about that for a second. Every irrelevant click chips away at your budget, lowers your Quality Score, and distracts you…

Did you know that over 60% of all website traffic now comes from mobile devices? For small businesses, this means your website must not only look good on a desktop but work flawlessly on smartphones and tablets too. If your site isn’t mobile-friendly, you risk losing visitors — and customers…

Understanding Why Your Sitemap Matters More Than You Think Here’s something most business owners don’t realize: according to Google, more than 20% of newly published web pages are never indexed. Meaning they won’t appear in search results, no matter how good they are. If your site isn’t being crawled or…

Let’s be real: your website isn’t just a digital flyer, it's your first impression, your sales rep, and your brand experience all rolled into one. And in today’s market, a bespoke WordPress website outperforms templated ones in both speed and SEO, with some studies showing up to a 45% improvement in…

If you’ve been scrambling to keep up with the latest buzzwords — AEO, GEO, AI hacks — stop right there. Google just cleared the air: AI Overviews aren’t powered by some new ranking system. They’re driven by classic, high-quality SEO. No new framework to chase. No new game to learn.…

We’re not here to impress you with a redesign. We’re here to admit something: Our site wasn’t doing a good enough job of helping you. Was it polished? Sure. But it wasn’t clear, connected, or as helpful as it needed to be. So we tore it down and rebuilt it.…

If your content feels like it’s going nowhere, you’re not alone. Most small businesses pump out blog posts or social media updates with no clear direction—and no results to show for it. According to Semrush, only 19% of companies say their content marketing is “very successful.” That’s a painful number,…

Many small business owners get stuck wondering if they should spend their time and money on SEO or focus on content marketing. The truth is, these two strategies work best when they support each other. Understanding the difference between content marketing vs SEO can help you make smarter choices that…