How is content marketing different from just writing blog posts?
Blog posts are a tactic. Content marketing is a system. It includes keyword research, buyer journey mapping, consistent messaging across channels, and conversion paths built into every piece. Without that framework, blog posts are just content that sits there — they don’t pull anyone toward a decision.
How long before content starts producing leads?
Most content strategies start showing measurable SEO movement in 60 to 90 days. Meaningful lead volume typically follows at 4 to 6 months. The compounding nature of content is what makes it valuable — it keeps producing results long after you stop paying for it, which is the opposite of paid ads.
Do you write the content or do I need to provide it?
We write it. You provide context — your services, your customers, what makes you different, any industry knowledge we should know. We handle research, writing, optimization, and structure. You review and approve before anything goes live.
What types of content do you produce?
Blog posts, service pages, landing pages, and marketing copy — everything written to rank and convert. Depending on the engagement tier, we also handle social repurposing, email sequences, and distribution strategy.
Can you fix content I’ve already published that isn’t ranking?
Yes. Existing content audits and rewrites are part of what we do. In many cases, underperforming content can be revived with updated targeting, better structure, and clearer conversion paths — without starting from scratch.
