Google Ads agency in Atlanta
Google sent you the clicks. Where did the jobs go?
Good Fellas Agency is a Google Ads agency in Atlanta for small business owners. Our PPC management is built around the searches that book jobs in your area. A Roswell painter’s lead cost fell from over $1,000 to $63.
Most Google Ads accounts are built to spend. Yours was probably built that way too.
A Roswell painter spent $4,000 a month on radio at over $1,000 a lead. Half that, on Google and Meta, now brings leads at $63.
Landing pages: I get clicks and nobody calls
Slow page, wrong page, no phone number in sight. That click was never going to become a call.
Conversion tracking: the report says it is working. My phone says otherwise.
If the report cannot show what a booked job cost, it is about the ads, not your business.
DIY Google Ads: I tried running it myself and it ate the budget
Google’s defaults are built for Google. Broad match, no negatives and a statewide radius will spend any budget.
Find out what your ads are really costing you.
Send read-only access, or last month’s invoice and job count. Same business day, you get what each lead cost.
What Google Ads management includes, campaign by campaign.
PPC management is a set of jobs done every week, not a campaign launched and left. These run on every account, sized to the budget.
Search campaigns
The core of most local accounts: ads shown to people searching for your service in your area, on the keywords that book jobs.
Shopping and remarketing
Used when they fit. Shopping for stores with a product feed, remarketing to bring back visitors who did not call. Never added just to spend more.
Conversion tracking first
Calls, forms and bookings tracked before a dollar is spent, so Google optimizes for jobs, not clicks.
Account structure
Campaigns split by service and area, so each budget goes where it earns and the search terms report reads clearly.
Ad copy and A/B testing
Ads written for the search, with headlines tested against each other. The winner stays. The loser is replaced.
Negative keywords and bids
Wasted searches blocked every week, and bids moved toward the times and towns that book. On almost every service account, the biggest negative keyword win is removing DIY, home-solution and product lookup searches. One two-word term, “interior paint”, was costing $33 a click.
PPC case study: what the search terms said, what changed, and what the lead cost after.
Google Ads management is reading what the account buys and changing it. Three decisions from Flawless Painting, Roswell, in the order they were made.
Month 1: where the money went
What the data said$4,000 a month on radio, over $1,000 a lead, no way to tell which ad a call came from.
What changedRadio cut. $2,000 a month to Google search in the crew’s towns, only when the phone is answered.
What happenedSpend halved before the first lead came in, and every lead after this traced to its keyword.
Month 2: the searches
What the data saidThe first weeks of search terms showed which searches booked and which were browsers, job seekers and DIY. Accounts around $5,000 a month that I take over have often spent about $500 on clicks with zero conversions.
What changedA campaign per service, phrase and exact match. Negative keywords added weekly. Bids shaped by which searches booked.
What happenedFewer clicks, more calls. The account stopped paying for browsers and started paying for buyers.
Month 3: the landing page and the name
What the data saidThe remaining clicks hit a homepage with no offer in the first screen and no number to tap.
What changedPer-service landing pages with click-to-call above the fold. Tracking that counts calls. Meta awareness ads in those towns. We tagged Flawless’s ads with UTM parameters and followed visitors through the site’s internal links, which showed demand for four new service pages.
What happened$63 a lead, two to three qualified leads a week, on half the budget radio had.
Your account has three decisions in it too.
Send read-only access. Same business day, I name the first change and the lead cost to expect.
Google Ads results in Roswell: half the budget, asked to do the right job.
The PPC management loop every account runs on, every month.
The setup is the start. The work is this loop, every month, on your account. When I suspect click fraud, I run the reports through my own Claude Code skill and send what it finds to ClickCease to block the IPs, alongside Google’s own filtering.
Read what booked, not what got clicked
The calls, forms and bookings, tracked in GA4 and checked against what you actually booked, and where each one came from.
What we need from you
Nothing new from you
The access from the first step covers it. You get the report.
Decide the one or two changes the data points at
Chosen because the numbers point at them, not because the calendar says it is time to do something.
What we need from you
Five minutes to say yes or no
Nothing changes in your account without your OK. Each change comes with the reason and what it should do.
Change the account
Negatives added, budget moved between services and towns, a bid changed, an ad retired, a landing page fixed. Changed once, properly, and left to run.
What we need from you
Your approval
The change is made once you have seen it. Nothing goes live without you.
Measure the one number
Cost per booked job: spend divided by the jobs you booked. It goes down or it does not, and the loop starts again.
What we need from you
Nothing new from you
The number comes from the tracking already in place. You read it in the report.
Your monthly Google Ads report answers four questions, in one page.
Most reports are a screenshot of impressions. This one shows numbers you can run the business on. It ends with what changes next month.
What it cost
Cost per booked job this month, against last month, with the spend and the leads behind it.
What booked
Which campaigns, searches, towns and hours produced the jobs, so the budget follows them.
What leaked
The searches that spent money and booked nothing, and the negatives added to stop them.
What changes
The decision for next month, in plain words: more of this, less of that, and why.
A report you can run the business on, not a screenshot.
If your report cannot answer these four, send it. We will show you the same month written this way.
Meta ads come in when the search is small. Not before.
Google Ads catches people already looking. Meta reaches people not looking yet.
If search brings all the leads you can handle, Meta waits.
What Google Ads management costs in Atlanta, by the size of the account.
Fees scale with ad spend. Setup is paid once. Management is month to month. Ad spend and call tracking are yours, never marked up.
Best for: ad spend under $2,000 a month. One or two services, one service area.
Best for: ad spend of $2,000 to $5,000. Several services or towns, a team answering the phone.
Best for: ad spend of $5,000 to $10,000. Multiple locations or a full service list.
Best for: ad spend above $10,000 a month, or more than one account.
Shopping for a new agency because the last one went quiet?
Send the invoice and your last report. Same business day, we tell you if the fee matches the work.
Google Ads agency FAQs: what Atlanta business owners ask before they hand over an ad account
How much does Google Ads management cost?
It scales with the account. Under $2,000 a month in ad spend: $599 a month plus a $499 setup, once. Larger budgets move to a percentage of spend, shown in the bands above. Every fee is in writing before anything starts, and ad spend goes from you to Google, never marked up.
What is the minimum ad spend that makes sense?
For a local service business, usually $1,000 to $2,000 a month. Below that the account cannot buy enough clicks in a month to learn which searches book jobs, and you are paying management on data that never arrives. If your budget is smaller than that, we will say so on the call and point you at local SEO instead.
How fast will I see leads?
Calls usually start inside the first two weeks, because search ads reach people who are already looking. The cost per lead is what takes time: the first month is the rebuild, the second and third are where the weekly reviews bring the number down. Flawless Painting’s $1,000 lead became a $63 one over that kind of run, not overnight.
Do I own the account?
Yes. The campaigns are built in your Google Ads account, with our access as a manager, and the landing pages are on your website. If we part ways you keep the account, the history, the negative keyword list and the pages, and the Quality Score the account has earned stays with it.
What does “cost per booked job” mean?
Spend divided by jobs you actually booked, not by clicks, leads or “conversions”. Calls, forms and bookings are tracked through Google Tag Manager, GA4 and call tracking, then checked against your calendar each month so a wrong number or a sales call is not counted. It is the one number you can compare to what a job is worth to you.
Should I run Google Ads or Facebook ads?
Google first, for a service business, because it reaches people already searching for what you do. Meta ads reach people who are not looking yet, which suits a seasonal offer, a new location or a business nobody searches for by name. We run Meta alongside Google when the search volume runs out, on the same report, and we will tell you when it is not worth the budget.
Why not just do SEO instead?
Do both, in the right order. Ads produce calls in weeks and stop the day you stop paying; SEO takes months and keeps producing. Most businesses we work with run ads to fill the calendar now while the search work catches up, then taper the spend as the organic calls arrive. The landing pages built for the ads become the service pages that rank.
Do you work with businesses outside Roswell?
Yes. The office is in Roswell and most accounts are in metro Atlanta, but a Google Ads account is run the same way anywhere; being local means the searches get checked from where your customers are. Google Ads management in Roswell sits beside the other digital marketing services here, and the follow-up the clicks need is on the email marketing page.
What does a Google Ads agency do?
Builds and runs the campaigns: the search research, the ads, the landing pages, the tracking and the weekly changes that cut wasted spend. A good one reports what a booked job costs, not clicks, and leaves the account in your name.
Your competitor’s ads are running right now, on a budget no bigger than yours.
Send us read-only access to your Google Ads account, or just last month’s invoice and how many jobs it produced. Within two business days you get a straight read on what each lead really cost, where the spend is leaking, and what the same budget could do rebuilt, with the setup and management price in writing. Built on your account, not a pitch.
Google Ads management from Roswell, GA, serving Atlanta, Alpharetta, Sandy Springs, Johns Creek, Milton and Marietta.
