How much do I need to spend on ads to see results?
There’s no universal number — it depends on your market, competition, and cost-per-click. We’ll give you a realistic budget recommendation on the strategy call based on your specific service area and goals. What matters more than the budget is how well the campaign is built. A $500/mo campaign built right will outperform a $5,000/mo campaign built wrong.
Can you fix a campaign that’s already running and not working?
Yes — that’s one of the most common things we do. We audit the existing structure, identify where spend is being wasted, fix the targeting and landing pages, and implement proper tracking. Most underperforming campaigns have salvageable structure — they just need the right adjustments.
Do you manage Google Ads only or other platforms too?
Primarily Google Search and Display, YouTube, and retargeting. If your audience is better reached on another platform, we’ll tell you that on the strategy call rather than run ads somewhere they won’t convert.
How long before I start seeing results from PPC?
Paid campaigns can produce leads within days of launch — that’s one of the advantages over SEO. The first 2 to 4 weeks are typically a learning period where we gather data and optimize. By week 6 to 8, most campaigns are performing at a measurably better cost-per-lead than where they started.
What does “managing” the campaign actually mean week to week?
Bid adjustments, negative keyword additions, ad copy testing, quality score monitoring, budget pacing, and landing page review — plus a weekly report that shows exactly what happened and what we’re doing next. You’re never left wondering what you’re paying for.