Automated lead follow-up
The first business to answer usually gets the job.
A lead that waits an hour has filled in two more forms. Speed to lead automation answers inside a minute and chases the quiet ones.
Your leads are not going to competitors. They are going to silence.
The work is good. The reviews are good. The leak is the gap between the form and the reply.
I reply when I get a break
A break comes at six. By then, two companies answered in a minute. Reply time, not quality, decided it.
Half my leads come in after hours
The 9 pm quote request waits until morning. The automation answers at 9 pm and offers your first slot.
I send the quote and never hear back
Most quotes go quiet unchased. It chases at three, seven and fourteen days and stops when they book.
See why a minute matters, then put your own numbers in.
Seven answers. The check shows leads lost a month, what they were worth and which automation to install first.
How much does a minute matter? Here is the research.
Two studies, one answer. The business that replies first usually gets the lead. Most reply tomorrow or never. The figures below are as published.
Reply in five minutes, not thirty
Relative odds of qualifying the lead
A lead called inside five minutes is 21 times as likely to be qualified as one called at thirty minutes, and 100 times as likely to be reached at all.
Lead Response Management Study, Oldroyd / InsideSales.com, 2007, updated 2011
The first hour is worth sixty of the rest
Relative odds of qualifying the lead
Across 1.25 million leads, a company that tried within an hour was nearly seven times as likely to qualify the lead as one that tried an hour later, and more than sixty times as likely as one that waited a day or more.
Harvard Business Review, "The Short Life of Online Sales Leads", Oldroyd, McElheran and Elkington, March 2011
Most of your competitors reply tomorrow, or never
Share of 2,241 US companies, by response time to a web lead
The average company that did reply took 42 hours. A reply inside a minute puts you ahead of nearly two in three of them before the conversation starts.
Harvard Business Review, the same study: an audit of 2,241 US companies
Your reply time is on one of these bars.
Put your own numbers in below and see what it costs you a month.
See the leads you are losing to silence, with a number on each leak.
Name and email, then seven answers about your leads. Three numbers show here. The two leaks and the first automation go to your inbox.
- Leads losta month, split between the reply gap and the hours nobody answers
- Jobs and dollarswhat those leads were worth at your close rate and job value
- First automationthe one to install first, and what it does the moment a lead arrives
Two businesses, two automations, what each one caught.
One caught leads on a Saturday. One made a sale while the owner slept.
Flawless Painting, Roswell
What the data saidPaying over $1,000 a lead on radio. Replies waited until the crew was off a job. Weekends unanswered.
What changedA prebuilt Make.com responder. Every form answered inside a minute, any hour, by text and email, in his voice.
What happenedFirst leads inside two weeks, two from Saturday forms. The automation gets him in the door. He closes 80%.
Hemplily, online shop
What the data saidEvery Klaviyo automation off for two years. No welcome, nothing after a purchase, nothing for abandoned carts.
What changedThe after-purchase flow written and switched on with the list rebuild. Every order started a conversation on its own.
What happenedOne $59 order in its first days. Small. An automation that runs is revenue nobody had to remember.
Your lead path has a gap in it too.
Tell us how fast leads hear back. The same business day, we name the automation for your biggest leak.
Flawless Painting, Roswell: what the system can verify.
Three ways to stop losing leads. Pick the one that fits.
Every automation is prebuilt on Make.com, installed in your account and tested with real leads. Fixed price, handed over documented. Custom work is quoted.
The first automation most businesses need.
The responder, the chase, and the record kept.
The whole lead path as one system, run by Andrew.
Not sure which one is yours?
The check above names it. Or tell us where leads come in and we reply the same business day.
One lead, start to finish, the way the system answers it.
The instant responder is live within a week of getting your logins. The full follow-up system is live within two weeks.
Four things you own when the automation goes live.
An automation is not a subscription to a black box. It is these four, and all four are yours.
The Make.com scenario
In your own account, documented step by step, so you can read it and anyone could take it over.
The messages
The reply, the questions and the three chases, in your voice, kept as a document you can edit.
The connections
Your forms, your phone, your calendar and your CRM, wired once and tested with real leads before go-live.
The monthly read
What came in, how fast it was answered, what booked, what went quiet, and next month’s one change.
What owners ask before they automate their follow-up
How much does lead follow-up automation cost?
Three ways in. The instant responder at $500, installed in your own Make.com account. The follow-up system at $1,500 one-off plus $99 a month care, which adds the quiet-quote chase, booking and the CRM record. Or the Connected Growth System at $3,000 a month, where the whole lead path is run for you. Make.com’s own fee is yours and small; most businesses sit on its free or lowest plan.
What does speed to lead actually mean?
How long a new lead waits for a reply. The 2011 Lead Response Management study found a reply inside five minutes far more likely to reach and qualify the lead than one at thirty. In practice: under a minute, by text and email, any hour.
Will it feel like spam to my customers?
Not if it is written like you: one message in your voice with a real question in it, then three short chases over two weeks that stop the moment they book or say no. Most customers thank you for replying fast.
What does it connect to?
Your website forms, the chat if you have one, missed calls on your business line, your calendar (Google, Calendly or your scheduling software), your CRM, and your email and text tools. It runs on Make.com, which connects to the tools you already pay for, so nothing is replaced. An AI chatbot on the site hands its leads into the same path.
What happens when the lead replies?
Their reply lands with you, with the whole conversation attached, and the chase stops. If you want the replies answered for you, that is the agent on the chatbot page, which qualifies and books from the conversation itself. Most businesses start with the automation and add the agent when the volume calls for it.
How fast can it be live?
The instant responder within a week of getting logins to your forms and texting tool, most of which is writing the messages in your voice and testing them with real leads. The follow-up system within two weeks of getting access to your calendar and CRM, because the calendar and the CRM are wired and tested before go-live.
Do you work with businesses outside Roswell?
Yes. The automation runs in your accounts wherever you are. Most clients happen to be in Roswell, Alpharetta and metro Atlanta, and they get AI automation for Roswell businesses from someone they can sit down with. It is one of the AI automation agency here, and the follow-up carries the same offer as your Google Ads landing pages.
How fast should you respond to a new lead?
Inside five minutes, and faster is better. The Lead Response Management study found a lead reached in five minutes far more likely to qualify than one reached at thirty, and most competitors reply the next day. Automated lead follow-up replies in under a minute, any hour.
A lead is filling in your form right now. Answer them before the next tab opens.
Tell us where your leads come in and how fast they hear back today. Within two business days you get the leads you are losing a month with a number on each leak, the first automation built out for your business, and the price in writing. Built on your business, not a pitch.
Speed to lead automation from Roswell, GA, serving Atlanta, Alpharetta, Sandy Springs, Johns Creek, Milton and Marietta, in your own accounts wherever you are.
