Local SEO services in Atlanta
Why does a business with fewer reviews than you show up on the map instead of you?
Every day you are not in the map pack, your calls ring someone else’s phone. Not because they are better. Because Google could verify them.
You are the better business, but Google has no way of knowing that.
The map pack never asks who does the best work. It asks what it can verify. The competitor who set that up five years ago is still taking your calls.
I am not on the map for my own town
Search your trade and Roswell. Three businesses get the calls, and 42% of searchers never look past them.
The next town over does not know I exist
Alpharetta is twelve minutes away. Nothing on your site says you work there, so the call goes elsewhere.
Every lead still comes from referrals
Referrals bring the people who know you. The map pack brings everyone else, right now to a competitor.
Give Google the evidence.
See who Google shows first for your trade.
Put your own number in. This is what the map pack is worth.
Every call the map pack takes is a job you never saw. Set what a job is worth.
- 42%of local searchers click straight into the map pack
- 59calls, direction requests and website clicks a month for a typical profile on the map
- 28%of nearby searches end in a purchase
$118,944 a year, from about 17 jobs a month, handed to whoever is on the map instead of you.
Figures from BrightLocal and Google; the one number that is yours is the slider. The real figure for your business comes from your data.
Three to five appraisals a week, from a business that asked for three to five a month
Where this has already worked
Belk Appraisal Services
A 35-year Atlanta appraiser with a referral book and no inbound work was weighing whether to close. SEO for real estate appraisal took him from three to five appraisals a month to three to five a week, found through Google Maps and ChatGPT.
All Source Building Services
A commercial contractor was paying a national agency for leads that never qualified. SEO for commercial contractors, starting with service pages built for search and then local intent so the map pack had something to rank, produced eighty-plus qualified leads and a $300,000 contract.
They took our website, SEO and lead generation to the next level in a highly competitive industry.
Six local SEO checks that show why the map is sending your calls elsewhere
Every engagement starts here. You see the findings before you are asked to buy anything, and the findings are the plan.
Profile completeness
Categories, services, description, hours, photos and review count on your Google Business Profile, scored against what a complete profile in your category looks like.
The first line of the description
Whether your name, your service area and what you do lead the description. It is the line Google weighs most and the one most profiles waste on a slogan.
Competitor gap on the map
Whoever holds the three map positions for your terms today, and what they have that you do not: a primary category you chose wrong, services they list that you offer and never mentioned.
Name, address and phone across the directories
Yelp, BBB, Angi, Apple Maps and the rest. One old phone number on one listing is the most common invisible reason a business that should rank locally does not.
Local signals on the website
Whether the site itself says where you are and where you work, in the places Google reads: service area pages, schema, the footer, the contact page.
Presence beyond Google
Apple Maps, Yelp, MapQuest and the AI assistants that read them. Belk Appraisals is now found through ChatGPT, which looks at the same evidence.
What local SEO services include, from Google Maps to organic search.
Local search results have two parts: the map pack and the organic results under it. Local SEO here works on both, because a customer who scrolls past the map still needs to find you.
Google Business Profile optimization
Categories, services, photos, posts and Q&A kept current, so you show up on Google Maps for the searches that matter. How GBP optimization works.
Citations and directories
Your name, address and phone the same everywhere search engines check, from Apple Maps and Bing to Yelp and industry directories.
Reviews
A simple way to ask every happy customer, and a reply to every review. Reviews are a ranking factor and a reason to call.
Location and service pages
A page for each service and the towns you serve, so you rank in organic search as well as on the map.
Local links
Mentions from local news, chambers, sponsors and partners that show Google you are part of the community. Link building.
Tracking calls, not rankings
Calls, direction requests and form fills from local search, reported monthly, with rankings checked across your service area.
The three-month plan that gets leads from local SEO
Each month holds up the next, so the order is fixed. In North Fulton? See local SEO services in Roswell.
You appear on the map
Your profile corrected and completed first, because it moves fastest. Your name, address and phone match everywhere Google checks, and each town you serve gets its own page.
What we need from you
Manager access to your Google Business Profile
Google only lets a manager edit categories, services and hours. You add one email as a manager in two minutes, and you stay the owner.
The phone starts ringing from search
Local links from the chamber, suppliers and local press confirm what Google now sees, and weekly profile posts link to your town pages.
What we need from you
Who you buy from and belong to
Suppliers, the chamber and trade associations are the fastest local links, because they already know you.
You double down on what pays
The data shows which towns and services turn into jobs, and the work shifts there. A monthly report in plain numbers, every call and form on one lead sheet.
What we need from you
Access to Search Console and Google Analytics
That is where the calls, forms and searches are counted, so the work can follow the towns and services that turn into jobs.
Local SEO from the person who does the work.
I am Andrew Buccellato. I do the work on every account myself, from Roswell. No account managers, no junior staff. I read your form and I build your report.
What people ask before they hire a local SEO company
What is local SEO, and what is it not?
Local SEO is the work that gets a business shown in the map pack and the local results for searches in its area: the Google Business Profile, consistent name, address and phone on every directory, a page for each town served, and reviews. It is not Google Ads, which rents the position, and it is not a national SEO campaign aimed at searchers who can never hire you.
How do I know you can actually generate leads?
You do not yet, and neither do we, which is why nothing is promised before the data has been seen. What you can check is what happened for businesses in the same position: Belk Appraisals went from asking for three to five appraisals a month to getting three to five a week, and All Source won eighty-plus qualified leads and over $300,000 in contracts in a year after an agency retainer produced none. Both case studies are on this site.
How is this different from the agency I already pay?
Most agencies sell the work, send it offshore and act as the middleman reporting on it. Here the scope is written down before you pay and I do the work myself, for ten smaller clients or five large ones at a time. That is also why the diagnosis comes first: an agency that commits to a result before seeing your data is guessing with your money.
Is local SEO the same as Google Ads?
No. Google Ads buys the position for as long as you pay, which is right when you need work this month and wrong as the permanent plan. Local SEO is earned through the profile, the citations and the pages, and once earned it keeps bringing calls without a monthly ad budget behind it. The two share a foundation: paid takes the terms you cannot yet outrank while organic wins the ones you can. It is for a service business with a radius or a store that wants foot traffic, not for an online-only retailer with no profile to attach it to.
Could I just do this myself?
Some of it. An owner with the time can correct a profile and clean up citations, and the Google Business Profile gap audit walks through the first check on this page. What is hard alone is the competitor gap analysis, the service area pages written one at a time, and keeping all three layers in step for months. Start with the audit if you want to try first, and come back with the data.
What does local SEO cost?
Three plans from $1,000 a month, month to month with thirty days notice, and local work usually sits in the first one. Marketing plans carry a three-month minimum because month one is spent making the data trustworthy. The plans are compared on the growth page, including what each one does not include.
How long before anything moves?
Pages move in two weeks to a month. Consistent calls from the profile take one to two months. Anybody promising page one in thirty days is selling something else.
What if my competitors have hundreds of reviews?
Then you are not going to out-review them this year and the strategy goes around them: the specific intent searches the big directories and franchises do not compete for. That route is real and usually cheaper than the head-on version.
What is included in local SEO services?
Four layers, worked in order: your Google Business Profile, your name, address and phone matched on every directory, a page for each town you serve, and the reviews and local links that tell Google you are real. Every month ends with a one-page report in calls and forms, not rankings.
Do you manage reviews as part of local SEO?
Yes. Reviews are part of the profile work: a direct review link, an ask after every job, and a reply to every review in your voice. We never buy reviews or offer anything for them, because Google removes them and it can cost you the profile.
Local SEO, your website and your ads on one invoice, from one agency.
Send us what your business does and the towns you serve. Within two business days you get a map pack report built from live search data: which local searches you are missing, who is taking them, what they have that you do not, and the plan to make those calls yours. Built on your data, not a pitch. Want everything handled by one agency? See the full service digital marketing plans.
Serving Roswell, Alpharetta, Sandy Springs, Johns Creek, Milton and Marietta.
