Digital marketing calculator
Find out what your ad budget actually buys you.
Move the slider, pick a goal, and see the split across channels with the management fee included. Nothing is hidden behind an email form and nothing is sent anywhere.
The tool
Set the budget, pick the goal, move anything you disagree with
Your channel mix
Management fee by spend: $0 to $4,999 at 12%, $5,000 to $9,999 at 15%, $10,000 to $14,999 at 17%, $15,000 and up at 20%.
Want this budget turned into a plan?
Read this before you budget from it
What this calculator is not telling you
It does not know your close rate
A plumber closing one in three quotes and one closing one in ten can spend the same money and get different businesses out of it. The split here is a starting shape, not a forecast.
It does not know what a click costs you
Roswell water damage and Roswell lawn care are not the same auction. One is over sixty dollars a click and one is under four. Same percentage, very different number of leads.
It assumes the site can convert
Paid traffic to a page that does not answer the question just buys you bounces faster. If the site is the weak part, the honest advice is to fix that before you raise the budget.
How the fee works
The management fee is a percentage, and it goes down as you spend more
Management is 12% of spend below $5,000 a month, 15% from $5,000, 17% from $10,000 and 20% from $15,000. The percentage rises with the tier because a larger account takes more work, but the fee per dollar of spend falls against the results it has to produce. The calculator shows the fee separately from the ad spend on purpose: most quotes bury it, and then the number you thought was your budget turns out to be the number before the invoice.
There is no setup fee, no minimum term and no platform markup. The ad spend goes to Google and Meta directly on your own billing, so you can see it, and you can leave with the accounts because they are yours.
