Digital marketing calculator

Find out what your ad budget actually buys you.

Move the slider, pick a goal, and see the split across channels with the management fee included. Nothing is hidden behind an email form and nothing is sent anywhere.

The tool

Set the budget, pick the goal, move anything you disagree with

$7,500
Pick the goal this budget is for

Each one is a starting mix. Move any channel afterwards and the plan becomes your own.

Your channel mix

Total allocation 100%
Monthly ad spend $7,500
Management fee $1,125 15% of spend
Total investment $8,625 per month

Management fee by spend: $0 to $4,999 at 12%, $5,000 to $9,999 at 15%, $10,000 to $14,999 at 17%, $15,000 and up at 20%.

Want this budget turned into a plan?

Read this before you budget from it

What this calculator is not telling you

It does not know your close rate

A plumber closing one in three quotes and one closing one in ten can spend the same money and get different businesses out of it. The split here is a starting shape, not a forecast.

It does not know what a click costs you

Roswell water damage and Roswell lawn care are not the same auction. One is over sixty dollars a click and one is under four. Same percentage, very different number of leads.

It assumes the site can convert

Paid traffic to a page that does not answer the question just buys you bounces faster. If the site is the weak part, the honest advice is to fix that before you raise the budget.

How the fee works

The management fee is a percentage, and it goes down as you spend more

Management is 12% of spend below $5,000 a month, 15% from $5,000, 17% from $10,000 and 20% from $15,000. The percentage rises with the tier because a larger account takes more work, but the fee per dollar of spend falls against the results it has to produce. The calculator shows the fee separately from the ad spend on purpose: most quotes bury it, and then the number you thought was your budget turns out to be the number before the invoice.

There is no setup fee, no minimum term and no platform markup. The ad spend goes to Google and Meta directly on your own billing, so you can see it, and you can leave with the accounts because they are yours.

Tell us the number you landed on

Send us the budget and what you sell and we will tell you, the same business day, whether that money is enough to move anything in your market. If it is not, we will say so.

Serving Roswell, Alpharetta, Sandy Springs, Johns Creek, Milton and Marietta.