A Private School Platform That Most Agencies Won’t Touch — and an 8-Month Timeline to Beat
Saint Francis Schools runs on FACTS Management — the school administration and enrollment platform used by private schools across the country. FACTS offers a managed website service with a custom website option, but building inside it means working within their UIKit framework rather than a standard WordPress environment. When Saint Francis approached vendors about a fully custom build, the estimate from FACTS themselves and an independent marketing firm run by a school parent was the same: 8 months minimum.
Beyond the technical challenge, the school also needed to fix a real admissions problem. Prospective families were reaching out after hours with questions about programs, grade availability, and campus tours — and not hearing back until the next day. In a competitive private school market, a slow response is often enough for a family to choose elsewhere. Saint Francis also had no way to personalize the tour experience — they were offering the same group visits every other school offered, with no insight into what each family actually wanted to learn before they arrived.
A 100% Custom Website Inside FACTS — Plus AI Automation That Personalized the Entire Admissions Experience
We learned FACTS’ UIKit framework from the ground up and designed every page by hand — starting with a fully custom landing page, then building out every interior page to match. No templates, no shortcuts, no compromises on the design because of platform constraints. The result is a website that looks and functions like a fully custom web design build — because it is — while staying fully integrated with the FACTS admissions, enrollment, and billing ecosystem the school depends on.
On top of the website, we built two AI automation systems: a custom AI chatbot for the website that handles admissions inquiries around the clock, and a private tour autoresponder that transforms how the admissions team prepares for every family visit. The full project — website and automation — was delivered in 4 months.
Three Systems That Transformed the School’s Digital Presence and Admissions Pipeline
Delivered in Half the Time. Applications Up 30%. Every Tour Personalized.
The project that FACTS and an independent marketing firm estimated at 8 months was delivered in 4 — fully custom, fully integrated, and live. The new website gave Saint Francis a professional digital presence that could actually compete for families who were comparing schools online, while the AI systems fixed the response and personalization gaps that were quietly costing them enrollments.
Applications grew 30% year-over-year. Tour sign-ups doubled. And the private tour autoresponder changed how the admissions team operates — directors walk into every family visit already knowing exactly what that family came to learn, and shape the experience around it. The conversion rate from tour to accepted application improved as a direct result. This is what happens when the website, the automation, and the admissions process are all built to work together.
