162% More Traffic. 45% More Applications. 91% Conversion Rate.

At Saint Francis, we saw first results within 90 days—early search rankings started improving and website traffic began climbing. However, the full enrollment impact took one complete admissions cycle (about 12 months) to materialize because that’s when applications are submitted and families make decisions.

The key is starting NOW. If you wait until January when applications are due, you’ve missed the critical October-December research period when parents are actively searching and comparing schools online.

I’ve worked at Saint Francis Schools for 17 years—in business operations, IT, and now marketing. I’m not an outside consultant who Googled “private school marketing” last week. I live this world every day.

I know what admissions directors panic about. I’ve sat in board meetings explaining enrollment numbers. I understand school budgets and constraints. Most importantly, I know what parents actually search for when choosing a school—because I’ve seen it work firsthand.

You’re not hiring an agency. You’re hiring someone who’s been in your shoes and built a system that actually works for schools.

No. While I’m based in Atlanta and Saint Francis is here, the system we built works for private schools anywhere in the Southeast—and beyond.

Local SEO principles are universal. Parent search behavior is consistent across cities. The only thing that changes is the geographic targeting (your city vs. Atlanta).

I’m currently working with schools in North Carolina, South Carolina, Tennessee, and Florida. If you’re outside the Southeast and interested, let’s talk—the system is completely replicable.

That’s exactly why this system works so well for schools. We don’t rely on expensive paid advertising that drains your budget every month with no guarantee of results.

The Saint Francis approach focuses on organic search (SEO), website optimization, and conversion improvements—investments that compound over time rather than disappearing the moment you stop paying for ads.

Most impactful changes don’t require massive budgets. They require knowing what to fix and in what order. I prioritize based on your budget and timeline.

On our strategy call, I’ll show you what’s possible at different investment levels and let you decide what makes sense for your school.

I can’t guarantee that 45% of new families will choose your school—that depends on your programs, culture, and how you compare to local competitors. What I CAN guarantee is that more families will FIND you and CONSIDER you.

At Saint Francis, we increased:

• Website traffic by 162%
• Inquiries by 25%
• Application conversion rate to 91%

If your school delivers a quality education and experience, more visibility + more inquiries + better conversion = enrollment growth. The math works.

It depends on your current site. Some schools just need optimization (faster load times, better mobile experience, clearer calls-to-action). Others need a complete rebuild because the foundation is outdated.

At Saint Francis, we did both—we optimized first to get quick wins, then rebuilt the site in the final phase to maximize conversion rates.

On our strategy call, I’ll look at your site and give you an honest assessment: “Here’s what can be fixed quickly” vs. “Here’s what needs a rebuild.” You decide what makes sense for your timeline and budget.

Minimal involvement on your end. I know you’re already stretched thin running a school.

Here’s what I need from you:

• Initial kickoff: 60-90 minutes to understand your school, goals, and unique selling points
• Content review: Approve website copy and messaging (you know your school best)
• Monthly check-ins: 30 minutes to review progress and adjust strategy

Everything else—technical SEO, website optimization, content creation, analytics tracking—I handle. You stay focused on running your school. I handle the marketing.

Your homepage should answer three questions in the first 5 seconds:

1. What kind of school are you? (Age range, philosophy, religious affiliation if any)
2. Where are you located? (City/neighborhood – critical for local SEO)
3. What makes you different? (Why choose you vs. the school down the road)

Then you need clear calls-to-action: “Schedule a Tour” and “Apply Now” visible without scrolling.

Most school websites bury this information or assume parents will hunt for it. They won’t. If you don’t answer these questions immediately, they’ll click back to Google and visit your competitor.

Organic SEO first, paid ads later (if needed).

Here’s why: Paid ads stop working the moment you stop paying. If you spend $3,000/month on Google Ads for 6 months, that’s $18,000—and the moment you turn off the ads, the traffic disappears.

SEO is an investment that compounds. The rankings you build, the content you create, the website improvements you make—they keep working 24/7 without ongoing ad spend.

At Saint Francis, we focused 100% on organic SEO and saw 162% traffic growth without spending a dollar on ads. Once you dominate organic search, you can layer in strategic paid ads for specific campaigns if needed.

But start with SEO. Build the foundation that lasts.

We track everything that matters for enrollment:

• Website traffic: Are more families finding you online?
• Search rankings: Are you showing up on page 1 for “[city] private schools”?
• Inquiries: How many families are reaching out?
• Conversion rates: What percentage of inquiries become applications?
• Applications: The ultimate metric—are more families applying?

At Saint Francis, we increased applications by 45%. If your tuition is $18,000/student and you gain 10 new students, that’s $180,000 in annual revenue. The ROI is clear and measurable.

I provide monthly reports showing exactly what’s working, what’s improving, and where the enrollment growth is coming from. No vague “brand awareness” metrics—just real numbers that impact your bottom line.