What changed
A one-page website became 18 pages: one for each scan Mother Goose offers, plus pricing, gift cards, an FAQ, a page for Roswell and Alpharetta and four blog posts. Google indexed the new site within a week. It now averages a top-three Google position for “ultrasound boutique” searches.
The Challenge
A New Ultrasound Studio With One Page and Nothing for Google to Rank
Mother Goose Ultrasound is a private ultrasound boutique in Roswell, founded by Molly Mann, a registered diagnostic medical sonographer, and her husband Nick. It offers 3D and 4D sessions, early gender and gender reveal scans, early pregnancy scans, diagnostic OB ultrasound and 8K and HD live imaging.
Their website was a single page. Parents search for each of those scans by name, and one page gave Google nothing specific to show them. Booking a session and buying a gift card also needed a clear path from every page.
The Solution
A Page for Every Scan, Then the Questions Parents Ask
We built a page for each service, then the pages that settle the decision: pricing, gift cards, an FAQ and a page for families in Roswell and Alpharetta. Blog posts answer what parents ask before they book, such as the best time for a 3D ultrasound and how 3D, 4D, 5D and 8K differ, and each one links into the service pages.
Booking and gift cards sit one step from every page. We also wrote an SEO plan the studio can follow and optimized its Google Business Profile so it lists the services the studio actually offers.
What We Built
Three Pieces That Gave a New Studio Something to Rank
Service Pages Parents Search For
One page for each scan, written around the words parents type, with pricing and an FAQ to answer the rest.
Booking and Gift Cards Made Easy
A clear path to book a session or buy a gift card from anywhere on the site.
Google Business Profile and an SEO Plan
A profile that lists the right services, and a plan for what to publish next and why.
The Result
18 Pages, Indexed Within a Week, and Top Three on Google
The site went from one page to 18, and Google indexed it within a week of launch. Every scan now has its own page for Google to show when parents search for it, and the studio has a plan for what to publish next. Between 30 September and 10 November 2026, Search Console recorded 204 clicks and 2,590 impressions. The site’s average Google position is 2.9 for “ultrasound boutique”, 3.0 for “boutique ultrasound near me” and 3.4 for “ultrasound near me”. About four in five clicks come from searches that do not include the studio’s name, and in the two weeks after the new pages began appearing in Google, daily impressions rose from 48 to 86.
Work with us
Start with the pages people search for
A new local business wins first on the searches it can own: one page per service, written for what customers type, then posts that answer their questions.
