Author: <span>Andrew Buccellato</span>
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Google Ads Campaign Types: Which One Fits Your Business
Read it: Google Ads Campaign Types: Which One Fits Your Business: Google Ads Campaign Types: Which One Fits Your BusinessGoogle Ads campaign types explained: what Search, Performance Max, Display, Video, Shopping, Demand Gen, App and Smart campaigns each do, their pros and cons, and which suits a small business.
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AI for Business Efficiency: Where the Cost Savings Come From
Read it: AI for Business Efficiency: Where the Cost Savings Come From: AI for Business Efficiency: Where the Cost Savings Come FromAI for business efficiency, in plain terms: the four jobs where AI saves a small business the most hours, two client examples, and how to pick, measure and pilot your first AI project.
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13 Proven Ways AI Will Improve the Customer Experience
Read it: 13 Proven Ways AI Will Improve the Customer Experience: 13 Proven Ways AI Will Improve the Customer ExperienceAI customer experience is not a chatbot bolted onto a homepage. Thirteen ways it changes what people actually feel when they deal with you, and where it still falls flat.
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AI Sales Forecasting: How It Works, What It Needs and Its Limits
Read it: AI Sales Forecasting: How It Works, What It Needs and Its Limits: AI Sales Forecasting: How It Works, What It Needs and Its LimitsAI in sales forecasting replaces the spreadsheet nobody trusts. How it builds a forecast from what already happened, what it needs from you, and when to ignore what it says.
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Website Traffic Metrics: What to Track and How to Read Them
Read it: Website Traffic Metrics: What to Track and How to Read Them: Website Traffic Metrics: What to Track and How to Read ThemWebsite traffic metrics are easy to collect and easy to misread. Which ones tell you something you can act on, what each is really measuring, and which to stop watching.
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How Often Should a Business Post on Social Media? Our Consistency Test
Read it: How Often Should a Business Post on Social Media? Our Consistency Test: How Often Should a Business Post on Social Media? Our Consistency TestWe tested what posting consistency on social media actually does: two quiet weeks, then a week of daily posts. What moved, what did not, and how often a business should post now.
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What Is Link Building?
Read it: What Is Link Building?: What Is Link Building?Link building is the most over-sold work in SEO and still worth doing properly. What counts, what does nothing, and how a small business earns links without buying them.
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What Is Keyword Research?
Read it: What Is Keyword Research?: What Is Keyword Research?Keyword research is working out what your buyers type, not what you wish they typed. How to find terms worth chasing, and how to tell which ones you can win.
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How To Perform Keyword Research For Your Google Ads
Read it: How To Perform Keyword Research For Your Google Ads: How To Perform Keyword Research For Your Google AdsKeyword research for Google Ads starts with search intent. How to match keywords to informational, comparison and buying searches so your ads reach people who are ready to act.
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What Is Website Traffic and How to Track It
Read it: What Is Website Traffic and How to Track It: What Is Website Traffic and How to Track ItWebsite traffic is the visits your site gets, and only some of them become enquiries. Where yours comes from, how to track it in GA4 and Search Console, and how to check a competitor’s.
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Web Design Features to Include and Exclude in Your Next Project
Read it: Web Design Features to Include and Exclude in Your Next Project: Web Design Features to Include and Exclude in Your Next ProjectWhich web design features earn their place on a business site and which to leave out: a checklist of must-haves, the trade-off each one carries, and why auto-play and instant pop-ups go.
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8 Steps to a Successful Digital Marketing Campaign (With a Real Example)
Read it: 8 Steps to a Successful Digital Marketing Campaign (With a Real Example): 8 Steps to a Successful Digital Marketing Campaign (With a Real Example)A successful digital marketing campaign is mostly decided before anything goes live. Eight steps, in order, from the offer and the audience through to the number that says it worked.