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The templates and checklists we use on client work
Every one of these came out of a real project. Take the ones that fit, and keep them.
No download, no inbox
Three you can use right now
- Interactive tool
Free Marketing Strategy Quiz
Answer where your marketing stands today and get a scored read on which gaps are worth closing first.
Take the Strategy Quiz - Interactive tool
Free SEO Audit
Put a URL in and see the technical, on-page and visibility problems holding the site back in search.
Run the SEO Audit - Interactive tool
Marketing Budget Calculator
Split a monthly budget across local service ads, search, social and retargeting, and see what each should return.
Open the Budget Calculator
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The ones we send you
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CTA Swipe File & ROI Calculator
Get the CTA Swipe File & ROI CalculatorSixty calls to action you can copy as written, eighteen swaps you can make this afternoon, and the arithmetic that shows what one point of conversion is worth on the traffic you already have.
Content Cluster Planner
Get the Content Cluster PlannerTurn scattered blog posts into topic clusters that actually rank.
Above-the-Fold Best Practices: The Clarity Audit
Get the Above-the-Fold Best Practices: The Clarity AuditThe five-second test your homepage has to pass before anyone scrolls.
Core Web Vitals Audit Worksheet
Get the Core Web Vitals Audit WorksheetWhat to check and how to fix every speed metric that costs you leads — LCP, CLS and INP.
The Google Search Console Playbook
Get the Google Search Console PlaybookSix plays that turn the reports you already have into rankings you do not.
The Prompt Engineering Guide
Get the Prompt Engineering GuideSeven things a prompt needs, a five-step play for researching a subject properly, and the point where prompting should stop and automation should take over.
The Brand Style Guide Template
Get the Brand Style Guide TemplateEvery decision about how your brand looks, reads and behaves, written down once so the next person who builds something does not have to invent it.
Lead Generation vs Demand Generation
Get the Lead Generation vs Demand GenerationTwo different jobs that get budgeted as one. Which of them you are missing decides everything about what to do next.
The Ideal Customer Persona Blueprint
Get the Ideal Customer Persona BlueprintFive steps that turn data you already hold into one persona specific enough to change a headline, a channel or an offer.