What changed
In about five weeks, emails to a list nobody had mailed in two years brought in $3,935 in sales tracked in Klaviyo. The first email, a personal note from the founder to her 27 best customers, sold to 5 of them. That first wave reached less than 30% of her list, and more emails are going out.
The Challenge
A Customer List Nobody Had Emailed in Two Years
Hemplily sells hemp wellness products online and is run by its founder and CEO, Terri Yuzon. Its customer list had sat unused for about two years, and earlier emails had converted roughly one reader in 500.
Klaviyo was also showing $0 for emails that were producing orders. The host’s bot protection was blocking Klaviyo from syncing the store, so orders arrived days late and the emails got no credit for them.
The Solution
Group Customers by How They Buy, Then Shorten the Path to Checkout
We split the list into five groups by how many orders each customer had placed and how recently: top customers, VIP and recent buyers, lapsed buyers with one to three orders, repeat buyers from three or more years ago and one-time buyers from three or more years ago. Each group got its own emails and its own offer.
On the store, custom code applies the right coupon in the cart automatically, so a customer who clicks through never has to type a code. We also had the host let Klaviyo through its bot protection, so orders sync on time and each email gets credit for the sales it makes.
What We Built
Three Changes That Woke Up an Old List
Five Buyer Groups, Five Messages
Customers split by order count and recency, from the top 27 buyers to one-time buyers from years ago, each with its own email and offer.
Coupons Applied in the Cart
Custom code adds the right coupon at checkout, so the offer in the email is already in the cart.
Sales Tracking Fixed
Klaviyo now receives orders as they happen, so every email is credited with the sales it makes.
The Result
$3,935 From Email in Five Weeks
Klaviyo credits email with $3,935.43 from 25 orders between 1 October and 12 November 2026: $2,602 from campaigns and $1,333.43 from automated emails such as abandoned cart. The first personal note went to 27 top customers and 5 of them bought, against roughly 1 in 500 for earlier emails. Those results come from the first wave, which reached less than 30% of the list; the rest of the list is being emailed now.
Work with us
An old list still knows your products
A list that has not heard from you in years can still buy. Split it by how people bought, give each group a reason to come back and make checkout one step shorter.
