A Growing Property Portfolio With 26 Websites That Didn’t Reflect It
Nu Rock Properties manages a significant residential portfolio — a corporate brand site plus 25 individual property websites, each serving prospective tenants for a specific location. The problem was that none of it worked the way a modern leasing operation needs it to. The sites weren’t responsive, meaning anyone browsing on a phone — which is most prospective tenants — got a broken experience. There was no centralized system for surfacing available units, no way to compare options across a property, and no self-serve path to apply for a lease without picking up the phone.
Every gap in the digital experience landed on the leasing team as a manual touchpoint — calls to check availability, emails asking about floorplans, in-person visits just to understand what units were even on the market. The sites weren’t generating leads. They were generating work.
A Unified Design System Across 26 Sites — All Wired to Live Property Data
We rebuilt all 26 sites from the ground up — the corporate hub and every individual property site — under a single cohesive design system that maintained consistency across the portfolio while giving each property its own identity. Every site was built mobile-first, responsive across all devices, and connected to Nu Rock’s ViaTech property management platform via live API — so availability, pricing, and floorplan data updates in real time without anyone touching the website.
The technical scope included three live API integrations — ViaTech for property data, Google Maps for location, and custom AJAX for dynamic filtering — alongside comparison tables, floorplan viewers, scheduling modals, and direct lease application flows built into every property site. All 26 sites were built, integrated, and launched in under 3 months. This is the kind of custom web development work that most agencies scope at 6+ months per site.
Four Systems That Turned 26 Static Sites Into a Self-Serve Leasing Platform
26 Sites. Under 3 Months. A Leasing Team That Stopped Answering the Same Questions.
Every site in Nu Rock’s portfolio launched with consistent design, live data, and a self-serve tenant experience — in under 3 months. Prospective tenants can now filter available properties, compare unit options, view real floorplans, and submit lease applications without a single call to the leasing office. The information that used to require a phone call is now on the website, available 24/7, and always current.
For the leasing team, that means fewer repetitive inbound inquiries and more time spent on qualified applicants who have already done their research. The sites don’t just look better — they work harder. View the live portfolio at nurock.com →
