To kickstart this process, we first conduct an in-depth business analysis to understand your current business situation, marketing goals, and challenges. Our approach includes a SWOT analysis, customer and prospect research, competitor benchmarking, and a detailed review of your current marketing environment. This allows us to develop a Growth Plan tailored to your business.
After we've conducted an SEO Audit, reviewed your present marketing initiatives, and carried out a SWOT analysis, we use this data as a foundation for developing a data-driven marketing strategy tailored uniquely for your business. We create clear, measurable goals and objectives that align with your business's overall objectives ensuring your marketing budget is targeted, effective, and improves your ROI.
Our approach at Good Fellas is to help you set specific, measurable goals such as increasing website traffic by 30%. We emphasize KPIs that drive real business results over vanity metrics.
To ensure measurable results that truly matter for your business, we establish quantifiable Key Performance Indicators (KPIs) for you to track your digital marketing strategy efforts. Our focus includes:
Creating a roadmap for your digital marketing strategy is pivotal to your business success. Our four-step approach ensures that your marketing initiatives are well-planned, strategically targeted, and consistently reviewed and refined to meet your changing business needs.
Understanding your audience is pivotal. We know that audience segmentation, how to effectively engage your audience, and identifying a clear audience persona is critical for your business' digital marketing success.
We use a comprehensive 3-step process for crafting personalized messages for your audience through demographic analysis:
Understanding your audience's pain points is crucial to developing a successful marketing strategy. By identifying these challenges, we tailor our approach to connect with them to create engagement and conversions.
Businesses that take the time to strategically plan their content marketing are 60% more effective in driving audience engagement and conversion. Learning the content consumption habits of your audience and leveraging them effectively drives better engagement and higher conversion rates.
A distinct four-step approach to digital marketing, meticulously customized for your small business. Our comprehensive, tailored strategy is not a one-size-fits-all solution and has proven to increase online presence, drive better traffic, and boost sales.