Search Engine Optimization is critical for every website because
Google has over 1 billion searches per day, and that is just one search engine. If you dont have the proper information
for search engines hidden in your site, people will only be able to find your site from direct links. It is estimated that
good SEO and site maintenance can increase your sites reach by almost 20%! This boost in site views can be directly correlated to
your page ranking in search engines.
What is SEO?
SEO is a combination of activities that help search engines
find and trust you, organize the information you’re publishing, and present it to users searching for it. There are several different
components that work together to help move your site up in rankings, and show that your page is relevant to the search parameters that a user typed
into their search. These three on-page items below are the biggest components of your overall SEO rating that will help boost your site the most, but there are many more factors to consider.
There are three types of keywords: main, short-tail, and long-tail.
You want to use your short-tail keywords in your header tags to make sure they match you main keywords in your meta tags. This boosts your
sites trustworthiness. Mismatching keywords will actually down-rank you on search results. Keywords are ranked from the top of the page down, and then by on
page frequency. Take some time to think about what you want people to see displayed about you first
because these keywords will drive that appearance.
This is probably one of the least known, and most
effective ways to boost your site ranking. the "alt-text" lets you put in long tail keyword chains for more search visibility inside
your website without having to waste page space with search engine text. A full page background image can help the meta tag and h1 header
tage that sits over it with multiple secondary kewords, and with proper HTML placement these are some of the first keywords hit on your page.
Off-page SEO is refers to all of the activities that you and others do away from your website to raise the ranking of a
page with search engines. One of the most powerful off-page SEO factors is backlinking, or how many other ways can people find your site outside
of the search they jsut entered. The second most common off-page SEO activity is social media posts and tags. These create deep links to specific pages on your site
and can connect people to your site without having to use any direct search methods.
We know this is confusing so we offer packages for both on-page SEO and off-page SEO starting at $500, so book an appointment to learn more about your options.