Today, Google will have 1 billion searches, and each of those searches could produce a potential customer.
Facebook will have up to 1.3 billion users on it this week, and your page might only reach 100. In both cases you are a click away from a potential sale and increasing your page's relevency in all search engine rankings.
Digital marketing is also important because recent stistics have shown that almost 80% of e-commerce is now being done on a phone or tablet. Customers are looking to buy more than ever, but if they can't find you then how do they know what products you have to offer?
What are THE FIRST STEPS?
identify your audience
Be specific in who you want to target, and even think about if where they live is important. The more defined the better.
Find Your Campaign
Decide how you want your ad to serve your business. Each campaign operates differntly and has different costs.
Set Your Budget
Having the correct bid strategy and proper budget will ensure your ads are shown in the best place for your business.
Create Your ads
Make sure your headline is clear, your description is relevant and your direction goes directly to your product or landing page.
How Do We Help You?
We will use our certifications in Google Ads Network,
Ananlytics to target your campaign issues and maximize your digital marketing plan. We have powerful projection tools and other resources that
help us direct you in the right way and make sure that you are getting the most for your money. We offer a packages starting at $1500 so contact us
to learn more.
Audience targeting is one of the most powerful tools that you have at your dispsoal for digital marketing campaigns.
You can specificy your audience by age, location, interests, or be as specific as a person that went to your site but didnt complete your purchase cycle.
Understanding this information is crucial to your digital marketing campaign and it is the first step to success.
Once you know your audience you need to know how you want your ad to drive business.
Are you doing a search ad to build brand awareness, or are you doing a shopping ad that highlights specific products?
Understanding how each ad operates will drastically change your digital marketing strategy outcome.
With our certifications we can help you understand which ad campaign matches the needs of your business.
Google creates an auction to show ads on every search. Knowing how much to bid on each of those search terms will decide if your ad is shown.
On Facebook, if you budget is too low, you ad may not show later in the day when it matters most to your business.
Understanding the differnt dynamcis of how online advertisers use budgets allows you to set your overall digital marketing budget to maximize your profitablity.
All ads have 3 core parts: a headline, description, and destination (where to direct the user after they click on your ad). Your headline should be direct and engaging to users since this will be bold and the first thing they see.
The description is usually limited to 90 characters and depending on the service you may have 1 or 2 of these to explain you ad to your custer.
The destination is last, but is very import, because directing a user to the right page or product can determine a sale or a bounce.
Using these three parameters you should create 3-5 different ads to see what engages users to focus your budget and maximize your ad campaigns.