A Beloved Community Event Running on Instagram Alone
RUMCK Consignment runs a popular biannual children’s and family consignment sale — twice a year, hundreds of consignors bring in clothing, toys, and gear to resell. The event had grown into a genuine community staple, but it had only an Instagram page to communicate everything: drop-off windows, shopping hours, volunteer schedules, consignor registration, and donation details.
Without a central website, every question had to be answered manually in DMs or comments. There was no reliable way to direct consignors through the registration process, explain volunteer requirements, or give shoppers clear event information. Growth was capped by word-of-mouth and the limitations of what you can communicate through social posts. To scale the sale — more consignors, more shoppers, more revenue — they needed a real digital home.
A Custom WordPress Website Built Around How the Sale Actually Runs
We built RUMCK a clean, mobile-optimized custom WordPress website designed around the three audiences the sale serves — consignors, shoppers, and volunteers — giving each group a clear, dedicated path to the information they need. Custom page layouts organized the event’s many moving parts into a structure visitors can actually navigate, instead of scrolling through months of Instagram posts to find a drop-off time.
Alongside the web design and development, we built a coordinated digital marketing strategy to drive traffic to the new site — working with RUMCK on their Instagram content to shift it from a communication tool into a true marketing channel, linking followers back to the website for everything they needed. SEO foundations were baked in from the start so the site could be found by families in the area searching for local consignment sales — traffic that Instagram alone could never capture.
Four Systems That Made the Sale Easier to Run and Easier to Find
From $9,000 to $11,000 in a Single Sale — With No Prior Web Presence to Build On
Before the website, every dollar RUMCK generated came through Instagram posts and word-of-mouth. There was no SEO footprint, no way for new families to find the sale through a Google search, and no centralized place to convert interest into consignor registrations or foot traffic. The website changed all of that.
In the sale following launch, RUMCK grew their total from $9,000 to $11,000 — a $2,000 increase in a single event, with 100% of their digital traffic attributable to the new site and the Instagram strategy we built alongside it. With a professional digital hub in place, the organizers can now spend their time running a great sale instead of answering the same questions in their DMs. See the live site →
