We’re not here to impress you with a redesign. We’re here to admit something: Our site wasn’t doing a good enough job of helping you.
Was it polished? Sure. But it wasn’t clear, connected, or as helpful as it needed to be. So we tore it down and rebuilt it. Not to look pretty, but to serve you better. Ironically, this post will probably never rank!
Here’s exactly what we changed, and why it matters to YOU:
1. We Removed SEO as a Standalone Service
SEO isn’t optional. It’s not an upgrade. It’s the foundation. We used to list SEO as a separate offering, as if it were something you had to add on. However, the truth is that every single thing we do relies on strong SEO principles, from web design to email automation.
Now, SEO isn’t a service you pay extra for. It’s built into everything we do. You deserve that by default.
2. We’re Adding FAQ Sections to Give You More Answers, Faster
Most websites hide their best info behind vague headlines or gated content. We’re not doing that anymore.
You’ll start seeing FAQ sections on every blog post and service page, written in plain language, with answers that are actually useful. No fluff. Just clarity. We want you to trust that we know what we are talking about and that the content you are reading is meaningful and honest.
3. We’re Building Content Clusters Around Real Topics You Care About
You shouldn’t have to open 8 tabs to understand one thing. So we’re restructuring our blog into tight content clusters grouped by what you’re actually looking for. More specific posts on topics that matter to you so that you can read one and jump straight to the next without having to search Google again (yeah, we all know how much fun those AI overviews are now, right?)
Want to learn about PPC? Web design? Keyword research? Now you’ll find multiple, related posts all in one place, built to give you a full picture without going down the rabbit hole.
4. We’re Giving Away More Free Resources Without Asking for Anything First
We’re done with the “hold something back until they book a call” game. You’ll see more free tools, templates, checklists, and guides in our free resources page. These are things you can actually use to grow your business today, and some of them even include particular tactics or prompts we use to make clients’ campaigns work.
No strings. No sleazy funnels. Just value first. If you want to work with us after that, awesome. If not, you still leave with something helpful. Seriously, no hard feelings.
5. We Rewrote Every Blog Category Page for Clarity and Relevance
Our old category pages were just lists of posts. Now, they’re structured resources. We wanted to make it easy to find lots of information on the topics you are reading. We wanted to provide better content clusters, and this was the best way we could offer overviews of a topic, specific posts on individual items, and links to service pages (and soon, free resources) when you get stuck.
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We rewrote every one of them to include a clear explanation of what the category covers, what you’ll learn, and where to go next. They now connect directly to our services, so if you’re ready for help, you’ll know exactly where to find it.
6. We Upgraded Our Internal Linking Strategy
Everything is now connected with a purpose.
We’ve mapped out smart internal links between posts, service pages, and categories so you can go deeper into topics without losing context. It’s not just good for our SEO. It’s easier for you to find what you’re looking for on our site.
7. We Got Rid of Vague Language and Lazy Phrasing
No more saying “this section” or “this category.” We’re using actual keywords and real language that clearly describes what you’re reading, what you’ll learn, and what to do next.
It makes the content easier to understand. We noticed that at times we mailed some things in and we are sorry about that. We are actively revisiting our posts to make them more informative, including pro tips, insights, key metrics, and quick wins.
We want you to excel in your business, and our goal is always to help you achieve that.
8. We’re Writing With Search Intent in Mind
We’re no longer guessing what people might want to read. We’re using data, intent, and real-world behavior to create content that matches what you’re searching for and answers it fast.
It’s not about ranking. It’s about helping the right people find the right thing, faster. We hope you are noticing a theme now.
9. We’re Restructuring Our Content Around Your Journey, Not Our Services
We used to lead with what we offered. Now, we lead with what problems you’re trying to solve.
Whether you’re a small business owner looking for leads or a founder building a more scalable backend, we’re organizing our content and offers around your stage, your pain points, and your goals, not just our menu of services.
What’s Next?
We’re still improving. But this rebuild is a turning point. It reflects what we believe: serve first, sell second. We’re here to make things easier, faster, and more effective for you—whether or not you ever become a client.
Take a look around. Try out a checklist. Ask a question. If it helps you grow, then the rebuild was worth it.
Posted by Andrew Buccellato on July 24, 2025
Andrew Buccellato is the owner and lead developer at Good Fellas Digital Marketing. With over 10 years of self-taught experience in web design, SEO, digital marketing, and workflow automation, he helps small businesses grow smarter, not just bigger. Andrew specializes in building high-converting WordPress websites and marketing systems that save time and drive real results.
Frequently Asked Questions About Website redesign for better user experience
We get that you probably have some questions about this post… honestly, we would too. But here’s a truth bomb: writing all this content doesn’t mean anything if people don’t share it or learn anything from it. We realized we were talking at people not connecting with them. Now we are focused on meeting people where they are at in their struggles and problems and offing solutions to fix things. So here are few things we bet you are going to ask:
Did something go wrong with your old site?
Not at all. We had to honestly look at what we were offering and whether it made sense to people who were reading it. We thought it didn’t, and it needed an overhaul, actually, to connect and provide you with content that mattered.
Why did you get rid of SEO as a service?
Because we were tired of pretending it was separate. If you work with us on any project, including ads, automation, and websites, our SEO is built in. It’s the foundation, not an extra.
Are you doing this because traffic was dropping?
No. Traffic was fine. But the clarity wasn’t. We saw users bouncing or not finding what they needed fast enough. This update is about honoring people’s time, not chasing clicks. If this content overhaul helps with traffic, that’s great, but that’s not what we are focused on.
Is this just a branding refresh?
Not at all. We rewrote pages, rebuilt the structure, updated internal links, changed how categories work, and started offering way more free help. This represents a complete strategic shift, not a mere change in color scheme or a few new layouts.
How does this change what it’s like to work with you?
It doesn’t change what we do; it reflects it more accurately. If anything, it means when you visit the site now, you’ll actually see how we think and the level of effort we bring for our clients.
